Lauren Fryer is a visionary leader and the driving force behind Sada Impact, where she dedicates her expertise to helping organizations across the Middle East develop and implement transformative social impact and sustainability strategies. With a deep commitment to creating lasting, positive change, Lauren collaborates with businesses passionate about making a difference, guiding them to give back to their communities, foster social progress, and build a sustainable future. 

With over 25 years of experience in communications, Lauren’s influence extends across multiple industries. As the Founder and CEO of MUSE, she has harnessed her vast knowledge to build impactful marketing and communications strategies, but it’s her personal passion for social responsibility that shines through in her work with Sada Impact. 

Lauren’s extensive career includes leadership roles at globally renowned organizations such as BBC, CNN, Time Warner, Network Ten, and ITP Publishing, giving her a unique perspective that spans from Melbourne to London, Dubai to Qatar, and Monaco. Her expertise allows her to navigate complex challenges while fostering meaningful partnerships that align business success with societal well-being. 

Beyond Sada Impact, Lauren continues to shape the regional narrative on social impact and sustainability. She serves on the Strategy Board of the Middle East PR Association (MEPRA), advises New Zealand Trade & Enterprise (NZTE) as a Beachhead Advisor, and contributes as Secretary of the Australia Qatar Business Association (AQBA). 

Lauren’s unwavering dedication to driving positive change through business continues to inspire her work, making her a key figure in the region’s social and sustainability landscape.